Unprecedented Views of Lavish Lifestyles
ALC provides insight into people of means like no other data provider. We dialog with them through our Voice of American Affluence survey. We study them through data analytics. We track and cross-reference them through multiple public and private sources. And we maintain the most accurate database of affluent consumers.
Luxury marketers cannot afford to rely on single-source home value, income, or response lists. Such means of targeting wealth are not comprehensive and overlook a large percentage of the affluent population. We build Wealth Window to fill the void in the marketplace of a resource of individuals verified as truly wealthy. Those who appear on our Wealth Window database have an abundance of valuable possessions and enjoy a first-class lifestyle with extremely high discretionary spending power.
Unique Access to High Net Worth Consumers
Wealth Window closely monitors the nation’s top 3% wealthiest U.S. individuals with an average net worth of $3.1 million. In all they control 70% of the nation’s wealth. Our wealth-certification team closely tracks multiple affluence indicators and investigates new and emerging benchmarks of real wealth. We then mine a proprietary combination of transaction, ownership, and membership data to continually update the Wealth Window database.
ALC employs Source Management and Resource Tracking (SMART) technology, our exclusive analytic tool for collecting and indexing wealth data. SMART determines which records from over 80 sources are valuable, and which records fail to meet the necessary criteria for inclusion into the database. Where many databases take an all-or-none approach to incorporating a data source, ALC draws from vast experience in affluence marketing to retain only those consumers we deem as truly wealthy.


