How to Market Luxury Brands to the Nation's Most Affluent Consumers
ALC connects purveyors of high-ticket goods in all luxury market sectors with buyers that want them. The wealthy may be less conspicuous in their consumption, but as ALC wealth market professionals will tell you, they continue to spend. In fact, the affluent consumer is the only demographic that is spending more today than before the recession, and the only group expected to increase purchase activity in the near future.
Wealth Window takes you into the homes of consumers with the highest levels of discretionary spending on non-essential items. Tapping into upscale transactions from direct marketers whose customers possess high levels of discretionary income, Wealth Window offers recency, frequency, and amount spent (RFM) in addition to wealth data. Types of products purchased provide an additional level of confidence for marketers seeking to acquire customers in their market category.
Recent studies indicate that affluent consumers are bullish on economic recovery and their confidence shows in the uptick of upscale purchases. They are taking the lead as early adopters of green living, willing to spend more for environmentally-conscious products. Whether in the market for high fashion, luxury vehicles, or gourmet food and wine, many of these affluent consumers are what we call "Power Spenders."
Wealth Window Power Spenders…
… are ranked in the top 10% of discretionary income
… have an average net worth of $2.5MM
… have very high lines of credit
Find Upscale Merchandise Buyers with Wealth Window Data Products and Direct Mailing Lists:
Targeted Upscale Merchandise Selection Data Includes:
• $10M-$100M+ Discretionary Spending
• Arts & Antiques Buyers
• High Price Jewelry Buyers
• High-End Gifts Buyers
• High-End Home Décor Buyers
• Premium Electronics Buyers
• Upscale Children's Apparel Buyers
• Upscale Men's Apparel Buyers
• Upscale Women's Apparel Buyers
Audience Affinity Market Segments Include:
• Avid Golfers
• Luxury Travelers
• Gourmet Food & Wine Connoisseurs